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How to Get a Wholesale License in Wisconsin

Obtaining your wholesale dealer license is a pivotal step in launching your automotive career. However, this process can be long and complicated if done on your own. The Wisconsin State Government requires a substantial amount of forms and paperwork that can be difficult to acquire or keep organized. Not only that, but their length and complexity are difficult to comprehend. We at US Dealers Licensing are here to walk you through the process to make it as easy as possible. Our team of representatives are experts in this subject and know every procedure required to get your license easily and as soon as possible. We even pride ourselves on being able to help our clients get their license in as little as thirty days! It’s that simple! See for yourself how our dealer licensing services have helped transform small dealerships across the Badger State.


Who Needs a Dealer License?

The State of Wisconsin requires a wholesale dealer license from anyone who sells, leases, or negotiates any sales or contracts of automobiles. This license applies to dealers who sell more than five of their vehicles within a calendar year. Therefore this license applies to small dealerships as well. The reason these requirements are in place is to encourage fair competition among businesses and to ensure consumer protection. Under the wholesale dealer permit, dealers can only buy and sell to and from other dealers. While the wholesale license is critical to all dealers, being permitted to sell to the public requires an additional Retail Dealer License.


What Do You Need To Apply?

The process of gathering all of the required documents is a difficult task. Between tracking the forms down and keeping them organized, it can be a challenge for one person to do on their own. Submitting missing or inaccurate documents slow down the process significantly. At US Dealer Licensing, our experts are here to guide you through the entire operation. They can direct you to all the proper places where you can obtain the correct files, and even help you keep them organized. To get a Wisconsin wholesale dealer license, you must meet the following requirements:

  1. You must either lease or own a permanent business location that has an indoor office space.
  2. The dealership must have an indoor display space or an outdoor display lot adjacent to the office.
  3. Have or acquire a $25,000 surety bond or irrevocable letter of credit.
  4. Have proper zoning and local permit approval for the dealership location.
  5. Have a licensed representative.
  6. The dealership must display an exterior sign showing the name of the business.
  7. You must display your business hours on or next to your front door.
  8. Display a sign noting that you only sell to other dealers. Unless you also hold a retail license.
  9. You must be able to present a lease or deed of the business location.
  10. Be able to pay two years worth of fees for your dealer license, dealer plate, and representative license fee.
  11. Are of 18 years of age or older.
  12. You cannot have any convictions of a serious crime related to vehicle sales.

After your US Dealer Licensing agent confirms that you have met the requirements, you are set to move on to the application process. The State of Wisconsin has several components involved with their application that are difficult to decipher or even keep in order. It’s also easy to miss one of the many additional forms required with your application. Our qualified representatives can ease this process by helping you track down the proper paperwork needed for your use. You must provide the following to submit a complete application:

  1. Two copies of a Wholesaler Two Year License Application Form.
  2. An Owner Statement Form per owner.
  3. The Business Facilities Statement Form.
  4. A Dealer Bond Form or Irrevocable Letter of Credit.
  5. A Representative License Application Form.
  6. The Buyer’s License Application Form.
  7. A Salvage Buyer Identification Card Application Form.

The State of Wisconsin is very particular compared to other states when it comes to issuing a wholesale dealer license. Some forms even have to be completed entirely handwritten. Incomplete or incorrect applications risk delaying the process significantly. Our US Dealer Licensing representatives are experts when it comes to ensuring all completed forms live up to state standards. Their proficiency with these applications and forms can also reduce the stress of dealing with lengthy and complicated paperwork. We have a great relationship with the state and are here to offer you the resources you need to be able to obtain your license within thirty days. Nobody else can compare to the speed of our services. Not only do we walk you through the application process, but we will even provide you with official dealer plates after your application is approved! Reduce the stress of kickstarting your vehicle sales business and give us a call at 1 (888) 344-5570  or contact us online.

We were looking to get dealer plates and auction access to start a wholesale auto sale business. We chose to work with US Dealer Licensing because of their great relationship they have with the various car auction facilities and their vast experience and knowledge in the wholesale car industry. They provided me with great advice, tips and updates that helped me refine my business to stay in business. If you are serious about getting a dealer license, then come on in. US Dealer Licensing works great with us, so let them work great with you too.

Miguel, Flayers Auto Sales

I would just like to say that working with Michele at US Dealer Licensing has been a great overall experience. If you are a former dealer from a different state or a new dealer, these people are very knowledgeable and competent, and cannot only answer all of your questions, but get you your wholesale dealers license quickly. If you are considering becoming a dealer, you need to check these people out. I would still be struggling with all the requirements and paperwork were it not for their professionalism and help.

Frank, JP Auto Brokers

I was referred to US Dealer Licensing by an associate that I dealt with from my previous dealer rental. My interactions with US Dealer Licensing have been very cordial. The staff is very knowledgeable about the business of wholesale dealers and the state’s laws. The commitment the staff displays is nothing short of impeccable. I would refer this company to any person or entity starting a new wholesale dealership or an active dealer switching rental offices.

Ed, Nance Auto Sales

I already refer everybody that’s interested to Tina and the gang. They really help in making things go smoothly. I enjoy working with them.

Chidi, Sterling Crown Imports

They’ve done everything they said they would and more, with excellent communication and great people to deal with. I would highly recommend US Dealer Licensing.

Steven, Auto Max Sales, Inc.

Contact Us

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US Dealer Licensing

3135 Old Rt 5
      Camdenton, MO 65020
101 Skyline Dr.
      Arlington, WI 53911

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